There's no mistaking how Bridgewater on Loddon earned its name. Set on the broad banks of the Loddon River, this picturesque riverside town has long been a place where people gather—first as an important crossing point for goldfields travellers and today as one of Victoria's premier destinations for water-based recreation, country hospitality and relaxed riverside escapes.

Life revolves around the river. Stroll the scenic Bridgewater River Walk, spread out a picnic beneath the majestic river red gums or cool off at the town's much-loved swimming hole and natural infinity pool. Launch a boat, cast a line or paddle the calm waters, or, if you're seeking adventure, experience one of Australia's premier water-skiing destinations, home to the Australian Masters each January.

Back in town, browse boutique shops, visit the nursery, sample regional wines at the cellar doors of Water Wheel Wines and Black Wallaby Wines, enjoy fresh country flavours from the award-winning Bridgewater Bakehouse or relax over a meal at the iconic Bridgewater Hotel. Stay a little longer at the riverside caravan park and discover the town's rich history, from the landmark Laucke Flour Mill to reminders of Bridgewater's important role in Victoria's gold rush, all while soaking up the charm of one of the Loddon Valley's most loved river destinations.

Find out more about Bridgewater below.