BV&E Marketing Resources

To put your show on sale, the promotional content we need in your media kit is:

Click here for some Image Examples for your reference.

**Note: Please DO NOT use our logos unless you have obtained permission to do so.**

All files must be named with the following naming convention: 
[Event Name] - [Item Type]
For example: My Event - Website Banner

**Note: Please DO NOT use acronyms for event name.**

From this we will:

• Create a dedicated webpage for your event on our website, listed in chronological order on the searchable What’s On section of our website.  
  You will be provided with a link to this page. 
• Create a GoTix ticketing page to manage the sales of tickets.  
  You will be provided with a direct link to this page (bypassing our website). 
• Display your event on digital foyer screens in The Capital and Ulumbarra Theatre, commencing minimum of 6 weeks prior to the event. 
• Other organic opportunities as they arise, though these are not guaranteed 

**Note: we will only post content to social media if the appropriate material is supplied** 

Our venue social media accounts are:
@CapitalBendigo
@Ulumbarra (Instagram) / @UlumbarraTheatre (Facebook)
@TheEngineRoomBendigo

Hashtags we suggest using are #bendigo #explorebendigo #whatsonbendigo

You can:

• Create a Facebook Event and invite the applicable venue to co-host.
• Invite the applicable venue to collaborate on a Facebook or Instagram post.
• Tag the applicable venue in your Facebook and Instagram posts about your Bendigo event so we can share to our stories.

**Please note: Notifications for cohost/collaboration requests and tagging on Facebook are not always seen due to the large volume of notifications we receive. Please email us a link to the event or post if you feel it has been missed to ensure we can accept or share if appropriate.**

Other opportunities:

• Send us your shoutout videos ensuring our venue is mentioned, and we will post it on the venue's social media account. **Note: Videos cannot feature any music due to copyright.**
• A paid Boosted Post using your supplied tile image, reel or shoutout video. This will be posted on the venue's social media account and boosted for 1 week across Facebook and Instagram. The minimum spend is $100.
• A paid meta ad using your supplied tile images, reel and/or shoutout video. This is a multi-content ad and will require sufficient assets to be supplied. A minimum budget of $250 for 1 week is recommended for best reach results.

Please note: paid social media does not guarantee ticket sales, though it does significantly contribute to awareness and consideration by providing targeted reach. Bendigo does see a trend of late ticket buying, however, we know those ticket buyers often decide which events they want to attend weeks or even months prior to completing their purchase. As such, we recommend investing in social media advertising a minimum of 8+ weeks prior to your event.

We can send one EDM to our e-news database, at any point of your campaign for a fee of $120 (including GST, to be charged via settlement). You can decide when this is to be sent (subject to availability), though some of our suggestions are:

• At time of On Sale
• In the 6 weeks leading up to the event

**Note: this is limited to ONE EDM per arrangement due to several considerations, including the high volume of performances scheduled in our venues, preventing EDM fatigue for our database subscribers, and ensuring efficacy of EDM communications**

We can display up to 10x A3 Posters and up to 250x DL Flyers (supplied by you*) in and around our venues - box offices, poster boxes and bathrooms.

Information that needs to be included on collateral:

• Date
• Venue/Theatre
• Please use these details to direct your audience to buy tickets:
  Box Office 5434 6100  /  www.gotix.com.au
• Optional: QR Code linked to the performance webpage on our site

* Please send any printed collateral to:   
Marketing 
Bendigo Venues and Events 
50 View Street 
Bendigo VIC 3550

**We no longer provide poster and flyer distribution.**

**Note: we do not accept pull-up banners**

We have established relationships with some local media outlets and can pass on our contracted rates to venue hires. This discount varies and is subject to your budget.

Advertising opportunities include:

• Print and digital advertising - minimum spend $500*
• Digital Billboards - minimum spend $1000
• Radio - minimum spend $1800*
• TVC - minimum spend $2500*

*Does not include artwork, design and production.

If you would like to take advantage of our contracted rates, please contact us via email at [email protected] with an indication of your budget, target audience and campaign period.

List your event on:

• Connect Greater Bendigo: https://www.connectgreaterbendigo.com.au/events
• Bendigo Tourism: https://www.bendigoregion.com.au/explore-bendigo/register-your-event-bendigo

Promote your event on your social media channels - See social media section for account handles, tags, and post suggestions.

Media Releases - It's great to let the local media outlets know about your event. A media release to the following outlets might get you a story in a local paper, an interview on the radio, or a mention on WIN News:

• Bendigo Advertiser: [email protected]
• Bendigo Times: [email protected]
• WIN NEWS: [email protected]
• ABC Central Victoria Radio: [email protected]
• GOLD CV Radio: [email protected]
• RAIDO KLFM: [email protected]
• RADIO Phoenix RF: [email protected]

Please ensure your release contains:

• Correct venue details
• Event date
• Call to action for tickets
• Your contact details for the media outlets to follow up for interviews or more information.